Trade Shows- Fascinating Statistics and Information

There has been a need for commercial exhibitions for hundreds of years. To put it simply, there's nothing like a face-to-face encounter to inspire you to take a leap of faith. Think of Trade shows Singapore as the Comic Con for professionals. Everyone in the same field can meet each other and learn about the latest and greatest developments in their field.

• The majority of trade show attendees (83%) value the opportunity to meet new potential consumers.

• It's no surprise that making connections with leads is a major consideration for most businesses when deciding whether to attend a trade show.

• The quality of the attendees is the most essential criteria for 64% of exhibitors when picking which trade events to participate in. There is no need to state the obvious, but trade exhibitions are useless if the right people don't show there. 

• On average, it takes 4.5 sales calls to close a deal if the lead came from anywhere other than an exhibition, whereas it only takes 3.5 calls to close a lead from an exhibition. Direct, personal interaction with a prospect increases the likelihood of a swift sale.

• Having a face-to-face chat with a prospect at a tradeshow is more cost-effective than having the prospect come to the office, which would cost a total of $259. 

• A staggering 92%+ of consumers visiting trade shows are on the lookout for novel offerings. This is a great chance for exhibitors to showcase their newest offerings and connect with potential customers face to face.


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